E3 Bus |
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When Newegg.com (an online retailer of computer parts, accessories and consumer electronics) learned that only video game publishers and console manufacturers were allowed to exhibit inside E3, we found a way for them to dominate the space outside. The fully wrapped bus circled the Los Angeles Convention Center, blasting music from the rooftop DJ station and using air-compression T-shirt cannons to fire branded “Extreme Indoor Enthusiast” shirts into the crowd. A contest encouraged attendees to wear the bright orange shirts inside the exhibition hall, ultimately giving Newegg.com a presence in the building as well. ![]() |
This entry was posted on Tuesday, October 25th, 2005 at 8:54 pm and is filed under experiential, non-traditional.
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