El Party Animal |
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We were given an inexpensive, generic tequila (with a red plastic sombrero for a bottle cap) intended for the college party crowd—so we gave it a personality that reflects the sensibilities of the frat pack. With a rock-and-roll hand fused to a bull’s body, we created “El Party Animal” to represent a brand that parties as hard as the people who drink it. Responsibly, of course.
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This entry was posted on Wednesday, September 12th, 2007 at 2:11 am and is filed under design, p.o.p., print.
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