New Work: Sheer Cover Online Ad Campaign |
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| HIGH WIDE & HANDSOME recently launched a new ad campaign to drive sales of Sheer Cover mineral make-up, one of the premium cosmetic brands under the Guthy-Renker umbrella. We developed the “FLAWLESS is FEARLESS” theme to quickly communicate a direct tie between the product’s function and the emotional benefits to the consumer. In addition to a robust online campaign, we also developed a rich HTML5 landing page to connect users from the ads through to the the shopping cart. ![]() |
This entry was posted on Tuesday, August 10th, 2010 at 11:29 am and is filed under digital.
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