HIGH WIDE & HANDSOME


Bullet

New Work: Sheer Cover Online Ad Campaign

 

HIGH WIDE & HANDSOME recently launched a new ad cam­paign to drive sales of Sheer Cover min­eral make-up, one of the pre­mium cos­metic brands under the Guthy-Renker umbrella. We devel­oped the “FLAWLESS is FEARLESS” theme to quickly com­mu­ni­cate a direct tie between the product’s func­tion and the emo­tional ben­e­fits to the con­sumer. In addi­tion to a robust online cam­paign, we also devel­oped a rich HTML5 land­ing page to con­nect users from the ads through to the the shop­ping cart.











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By wearehwh – 08.10.10

This entry was posted on Tuesday, August 10th, 2010 at 11:29 am and is filed under digital. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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