 | New Work: Clos du Bois |
HIGH WIDE & HANDSOME recently launched a new Clos du Bois campaign by showcasing the brand’s French sophistication and approachable California style. The marriage of these influences is encapsulated by the tagline, “Made in California. Fluent in French.” Featuring real women from the West Coast, the campaign expresses the effortless sophistication that Clos du Bois embodies as a brand. The plan is digitally driven with progressive video units, promotional partnerships and a heavy emphasis on social media. The Facebook page, managed by HIGH WIDE & HANDSOME, invites fans to find their wine with an app that recommends the best varietal match for each individual’s taste. Along with a branded Tumblr page, the first for a major wine brand, an active Twitter presence keeps Clos du Bois fluidly in touch with its consumers. From integrated point-of-sale collateral to a completely redesigned brand site, HIGH WIDE & HANDSOME has positioned Clos du Bois to reintroduce itself with undeniable chic.
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This entry was posted on Monday, November 7th, 2011 at 5:48 pm and is filed under design, digital, featured, outdoor, p.o.p., print, social media.
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