HIGH WIDE & HANDSOME » digital

New Work: Paul Masson Brandy

wearehwh — Fri, 11 Nov 2011 18:23:34 +0000

Building on the star power of Curb Your Enthusiasm’s J.B. Smoove and the momentum of the “Smoove on Smooth” video series HIGH WIDE & HANDSOME developed for Paul Masson Brandy in 2010, we tailored the new campaign elements to the particular media vehicles and markets in which they would appear. From billboards and bus shelters in Baltimore, Detroit, Chicago and Atlanta to full-page ads in ESPN and VIBE, smoothness always hit home.

New Work: Clos du Bois

wearehwh — Mon, 07 Nov 2011 23:48:31 +0000

HIGH WIDE & HANDSOME recently launched a new Clos du Bois campaign by showcasing the brand’s French sophistication and approachable California style. The marriage of these influences is encapsulated by the tagline, “Made in California. Fluent in French.” Featuring real women from the West Coast, the campaign expresses the effortless sophistication that Clos du Bois embodies as a brand.

The plan is digitally driven with progressive video units, promotional partnerships and a heavy emphasis on social media. The Facebook page, managed by HIGH WIDE & HANDSOME, invites fans to find their wine with an app that recommends the best varietal match for each individual’s taste. Along with a branded Tumblr page, the first for a major wine brand, an active Twitter presence keeps Clos du Bois fluidly in touch with its consumers. From integrated point-of-sale collateral to a completely redesigned brand site, HIGH WIDE & HANDSOME has positioned Clos du Bois to reintroduce itself with undeniable chic.

WEBSITE

TUMBLR

OUTDOOR

“FIND YOUR WINE” FACEBOOK APP

ONLINE VIDEO AD

New Work: Black Velvet Whisky Campaign

wearehwh — Thu, 13 Oct 2011 00:51:59 +0000

To help introduce Black Velvet to a new generation of whisky drinkers, HIGH WIDE & HANDSOME developed an integrated campaign that positions the brand as “The start of every great story.” Three 30-second radio spots, an online ad campaign and a strong out-of-home presence encourage the 25– to 35-year-old male demographic to create and share better stories with the ultimate blended-at-birth, barrel aged beverage: Black Velvet Whisky. In addition to the ad campaign, HIGH WIDE & HANDSOME also manages all social media activities on behalf of the brand. Listen to all three radio spots and view the online campaign below.

RADIO

OUTDOOR

ONLINE ADS

New Work: “Up for Anything” Episode 3

wearehwh — Tue, 02 Aug 2011 04:45:11 +0000

When we asked Arbor Mist’s 400,000+ facebook fans what Erin and Cory should attempt for their latest adventure, the answer was clear: kayaking. Staying true to form, the girls once again proved they’re up for anything. Watch the episode below to see Erin and Cory take on class 3 rapids—then celebrate with a cold glass of Exotic Fruits White Zinfandel.

New Work: Black Box Wines Facebook Apps

wearehwh — Mon, 11 Jul 2011 04:12:08 +0000

As part of our ongoing social media management for Black Box Wines, the #1 box wine in America, HIGH WIDE & HANDSOME has created a collection of Facebook applications that allow fans to explore the brand’s products, find pairing ideas, print food recipes, leave comments about their favorite varietals and invite friends to join them in the Black Box Lounge. Click on the image below to view the WINES app, then explore the other tabs by clicking on the links along the left side of the Facebook page.