HIGH WIDE & HANDSOME » non-traditional

New Work: “Up for Anything” Episode 3

wearehwh — Tue, 02 Aug 2011 04:45:11 +0000

When we asked Arbor Mist’s 400,000+ facebook fans what Erin and Cory should attempt for their latest adventure, the answer was clear: kayaking. Staying true to form, the girls once again proved they’re up for anything. Watch the episode below to see Erin and Cory take on class 3 rapids—then celebrate with a cold glass of Exotic Fruits White Zinfandel.

New Work: Interactive Facebook Show

wearehwh — Fri, 24 Jun 2011 02:29:29 +0000

As part of our ongoing social media campaign for Arbor Mist, the original “wine with fruit,” HIGH WIDE & HANDSOME recently launched a new interactive Facebook show to bring the brand’s “Up for anything” tagline to life. Watch the videos below to see how 350,000 Facebook fans are inspiring two real-life Arbor Mist drinkers to get out of their comfort zones and have a summer filled with new experiences. We’ll be shooting new episodes every two weeks for the next three months, so “Like” Arbor Mist on Facebook, vote in the polls and help decide where the girls will go next.

Introduction Video:

Episode 1: Flying Trapeze

Episode 2: Ranch Hands

New Work: Paul Masson Brandy Smooth Detector

wearehwh — Tue, 30 Nov 2010 22:26:13 +0000

Since launching the official Facebook page for Paul Masson Grande Amber Brandy two weeks ago, we’ve helped the brand garner nearly 35,000 fans. Today, we gave all of those brandy enthusiasts a new way to establish their personal level of smoothness: The Paul Masson Brandy SmoothDetector. Think you know smoothness when you see it? Give it a try. We’ll be looking for your name on the leader board.

New Work: Arbor Mist E-Card Facebook App

wearehwh — Tue, 23 Nov 2010 03:27:34 +0000

Launched today, the Arbor Mist Holiday E-Card App makes it easy for anyone to upload a picture and create a fun, funny or awe-inspiring e-card to share with friends. After all, Arbor Mist pairs perfectly with spreading holiday cheer. Click the image below to see the app in action and create your own e-card.

NEW WORK: Arbor Mist Recipes App on Facebook

wearehwh — Tue, 12 Oct 2010 17:44:11 +0000

When HIGH WIDE & HANDSOME took over all social media responsibilities for Arbor Mist in April, we quickly discovered that recipes are a passion point for the brand’s community. Whether creating them, sharing them, photographing them or simply tasting them, the 225,000 Arbor Mist Facebook fans love to get creative with the product. In response, we set out to build an application that would facilitate the process—making it easier than ever for consumers to contribute and find tasty new ways to enjoy Arbor Mist. Click the image below to try it for yourself.