Building on the star power of Curb Your Enthusiasm’s J.B. Smoove and the momentum of the “Smoove on Smooth” video series HIGH WIDE & HANDSOME developed for Paul Masson Brandy in 2010, we tailored the new campaign elements to the particular media vehicles and markets in which they would appear. From billboards and bus shelters in Baltimore, Detroit, Chicago and Atlanta to full-page ads in ESPN and VIBE, smoothness always hit home.

The plan is digitally driven with progressive video units, promotional partnerships and a heavy emphasis on social media. The Facebook page, managed by HIGH WIDE & HANDSOME, invites fans to find their wine with an app that recommends the best varietal match for each individual’s taste. Along with a branded Tumblr page, the first for a major wine brand, an active Twitter presence keeps Clos du Bois fluidly in touch with its consumers. From integrated point-of-sale collateral to a completely redesigned brand site, HIGH WIDE & HANDSOME has positioned Clos du Bois to reintroduce itself with undeniable chic.

WEBSITE

TUMBLR

OUTDOOR

“FIND YOUR WINE” FACEBOOK APP



ONLINE VIDEO AD

To help introduce Black Velvet to a new generation of whisky drinkers, HIGH WIDE & HANDSOME developed an integrated campaign that positions the brand as “The start of every great story.” Three 30-second radio spots, an online ad campaign and a strong out-of-home presence encourage the 25– to 35-year-old male demographic to create and share better stories with the ultimate blended-at-birth, barrel aged beverage: Black Velvet Whisky. In addition to the ad campaign, HIGH WIDE & HANDSOME also manages all social media activities on behalf of the brand. Listen to all three radio spots and view the online campaign below.


RADIO



OUTDOOR






ONLINE ADS