HIGH WIDE & HANDSOME » p.o.p.

New Work: Clos du Bois

wearehwh — Mon, 07 Nov 2011 23:48:31 +0000

HIGH WIDE & HANDSOME recently launched a new Clos du Bois campaign by showcasing the brand’s French sophistication and approachable California style. The marriage of these influences is encapsulated by the tagline, “Made in California. Fluent in French.” Featuring real women from the West Coast, the campaign expresses the effortless sophistication that Clos du Bois embodies as a brand.

The plan is digitally driven with progressive video units, promotional partnerships and a heavy emphasis on social media. The Facebook page, managed by HIGH WIDE & HANDSOME, invites fans to find their wine with an app that recommends the best varietal match for each individual’s taste. Along with a branded Tumblr page, the first for a major wine brand, an active Twitter presence keeps Clos du Bois fluidly in touch with its consumers. From integrated point-of-sale collateral to a completely redesigned brand site, HIGH WIDE & HANDSOME has positioned Clos du Bois to reintroduce itself with undeniable chic.

WEBSITE

TUMBLR

OUTDOOR

“FIND YOUR WINE” FACEBOOK APP

ONLINE VIDEO AD

El Party Animal

wearehwh — Wed, 12 Sep 2007 08:11:40 +0000

We were given an inexpensive, generic tequila (with a red plastic sombrero for a bottle cap) intended for the college party crowd—so we gave it a personality that reflects the sensibilities of the frat pack. With a rock-and-roll hand fused to a bull’s body, we created “El Party Animal” to represent a brand that parties as hard as the people who drink it. Responsibly, of course.

FJ Notebook Posters

wearehwh — Tue, 04 Jul 2006 23:48:12 +0000

To introduce VAIO’s new line of colorful notebooks, we created this poster series that brings each hue to life by creating a spatial relationship between a computer and an everyday object.