HIGH WIDE & HANDSOME » print

New Work: Paul Masson Brandy

wearehwh — Fri, 11 Nov 2011 18:23:34 +0000

Building on the star power of Curb Your Enthusiasm’s J.B. Smoove and the momentum of the “Smoove on Smooth” video series HIGH WIDE & HANDSOME developed for Paul Masson Brandy in 2010, we tailored the new campaign elements to the particular media vehicles and markets in which they would appear. From billboards and bus shelters in Baltimore, Detroit, Chicago and Atlanta to full-page ads in ESPN and VIBE, smoothness always hit home.

New Work: Clos du Bois

wearehwh — Mon, 07 Nov 2011 23:48:31 +0000

HIGH WIDE & HANDSOME recently launched a new Clos du Bois campaign by showcasing the brand’s French sophistication and approachable California style. The marriage of these influences is encapsulated by the tagline, “Made in California. Fluent in French.” Featuring real women from the West Coast, the campaign expresses the effortless sophistication that Clos du Bois embodies as a brand.

The plan is digitally driven with progressive video units, promotional partnerships and a heavy emphasis on social media. The Facebook page, managed by HIGH WIDE & HANDSOME, invites fans to find their wine with an app that recommends the best varietal match for each individual’s taste. Along with a branded Tumblr page, the first for a major wine brand, an active Twitter presence keeps Clos du Bois fluidly in touch with its consumers. From integrated point-of-sale collateral to a completely redesigned brand site, HIGH WIDE & HANDSOME has positioned Clos du Bois to reintroduce itself with undeniable chic.

WEBSITE

TUMBLR

OUTDOOR

“FIND YOUR WINE” FACEBOOK APP

ONLINE VIDEO AD

New Work: RIFT Teaser Ad

wearehwh — Fri, 03 Dec 2010 10:47:57 +0000

RIFT is a new role-playing video game set to do battle with World of Warcraft in 2011. One of the features that makes the game unique is that a world-transforming “rift” can appear anywhere, at any time. So as players roam through the world using the standard keyboard commands for such a game (W=Forward, A=Left, S=Backward, D=Right), they never know when an other-worldy rift will spawn. Hence the idea behind this graphic representation of one player’s journey. To see all the detail stunningly rendered by our collaborators at Meduzarts, click the image below.

TX Notebook Tease Ads

wearehwh — Sat, 21 Jun 2008 23:54:36 +0000

This print campaign was launched throughout Latin America weeks before Sony introduced its first computer with built in WWAN—a technology that makes it possible to access the Internet almost anywhere. It was shot on location in Mexico by Stuart Hall.

El Party Animal

wearehwh — Wed, 12 Sep 2007 08:11:40 +0000

We were given an inexpensive, generic tequila (with a red plastic sombrero for a bottle cap) intended for the college party crowd—so we gave it a personality that reflects the sensibilities of the frat pack. With a rock-and-roll hand fused to a bull’s body, we created “El Party Animal” to represent a brand that parties as hard as the people who drink it. Responsibly, of course.