HIGH WIDE & HANDSOME

Don’t Let Data be a Dictator

wearehwh — Thu, 19 Jan 2012 19:04:01 +0000

In his latest article for Ad Age, our chief creative officer encourages brands and agencies to look beyond the numbers when making marketing decisions. Click the image below to read the full article on AdAge.com.

How HW&H Does the Holidays

wearehwh — Fri, 06 Jan 2012 21:49:41 +0000

Seven-feet tall and generously bespangled, a dancing white glove will forever hold center stage in our collective memory of HIGH WIDE & HANDSOME’s 2011 Holiday Party in Las Vegas. Our eyes filled with wonder (nay, horror) as a Hamburger Helper-esque figure contorted to the strains of the King of Pop during the entertainment portion of our evening: Cirque du Soleil’s stage spectacular, “Michael Jackson THE IMMORTAL World Tour.” When a pair of 12-foot-long black loafers with scrunched-down white socks rolled in and dispatched two writhing dancers, we knew it was our cue to flee for less risky odds in the casino.

Earlier in the evening, our team gathered around a table at José Andrés’ critically acclaimed tapas restaurant, Jaleo. Our festive dinner culminated in the presentation of a pan of paella so enormous, it could’ve fed a family of anthropomorphized giant gloves.

Yes, it can be said Vegas showed us a very good time before tucking us in at The Cosmopolitan’s posh resort to dream of sugar plums, moonwalking and the like. Now when asked how we’re going to top ourselves for Holiday Party 2012, there seems to be only one viable answer: Cirque du Bieber, Dubai.

We’re Moving to Culver City

wearehwh — Fri, 18 Nov 2011 23:21:18 +0000

After almost two years in Venice, HIGH WIDE & HANDSOME is relocating to a 1920s building in Culver City between the Culver Hotel and Pacific Theatres. Construction in the new office is scheduled to finish by Thanksgiving, and our official move-in day is December 2. While we’ll miss the sirens, helicopters and readily accessible medical marijuana for which Venice has become famous, we think being 20 yards away from a Chipotle and a Trader Joe’s is a decent trade-off. Our phone number will stay the same, but our subscription to SMOOTH magazine will now be delivered to 9430 Washington Blvd., Culver City, CA 90232. Hope to see you there.

HW&H on ADWEEK’s “40 Strangest Agency Names.”

wearehwh — Mon, 14 Nov 2011 23:19:05 +0000

We didn’t submit our name for consideration, and we’re not sure whether we should be flattered or insulted (actually, we’re honored to be in the company of so many well known and respected agencies), but for now we’re celebrating our #7 spot on ADWEEK’s international list of the “40 Strangest Agency Names.” Click here to read the article.

New Work: Paul Masson Brandy

wearehwh — Fri, 11 Nov 2011 18:23:34 +0000

Building on the star power of Curb Your Enthusiasm’s J.B. Smoove and the momentum of the “Smoove on Smooth” video series HIGH WIDE & HANDSOME developed for Paul Masson Brandy in 2010, we tailored the new campaign elements to the particular media vehicles and markets in which they would appear. From billboards and bus shelters in Baltimore, Detroit, Chicago and Atlanta to full-page ads in ESPN and VIBE, smoothness always hit home.