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	<title>HIGH WIDE &#38; HANDSOME</title>
	<link>http://www.HighWideHandsome.com</link>
	<description>HIGH WIDE &#38; HANDSOME MARKETING, LLC</description>
	<lastBuildDate>Fri, 03 Sep 2010 05:01:58 +0000</lastBuildDate>
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		<title>HIGH WIDE &amp; HANDSOME on AdAge.com</title>
		<description><![CDATA[In his fourth article for Advertising Age, our chief creative officer explains how the emphasis ad agencies place on portfolios is doing everyone a disservice. 
 
Watching Mad Men a few weeks ago, I was bothered by a scene in which an art director, referring to a planned publicity stunt on behalf of an agency [...]]]></description>
		<link>http://www.HighWideHandsome.com/2010/09/02/the-problem-with-portfolios/</link>
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		<title>HIGH WIDE &amp; HANDSOME welcomes Sheena Ruffin</title>
		<description><![CDATA[We’re proud to announce the newest member of the HIGH WIDE &#38; HANDSOME team: Sheena Ruffin, social media manager. Sheena, who moved to LA from NYC just a few months ago, most recently worked on the client-side at TheLadders—a premium job-search site for people making six-figure salaries. A graduate of Brown University in Rhode Island, [...]]]></description>
		<link>http://www.HighWideHandsome.com/2010/08/21/high-wide-handsome-welcomes-sheena-ruffin/</link>
			</item>
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		<title>New Work: Cindy Crawford Facebook App</title>
		<description><![CDATA[
HIGH WIDE &#38; HANDSOME recently worked with a technology company called ModiFace to create a Facebook application that allows users to upload a photo and simulate the effects of the Meaningful Beauty Cindy Crawford skincare line. Click the image below to try it for yourself.



]]></description>
		<link>http://www.HighWideHandsome.com/2010/08/17/meaningful-beauty-cindy-crawford-facebook-app/</link>
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		<title>New Work: Sheer Cover</title>
		<description><![CDATA[HIGH WIDE &#38; HANDSOME recently launched a new ad campaign to drive sales of Sheer Cover mineral make-up, one of the premium cosmetic brands under the Guthy-Renker umbrella. We developed the “FLAWLESS is FEARLESS” theme to quickly communicate a direct tie between the product’s function and the emotional benefits to the consumer. In addition to [...]]]></description>
		<link>http://www.HighWideHandsome.com/2010/08/10/recent-work-sheer-cover/</link>
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		<title>HW&amp;H digital campaign delivers for Arbor Mist</title>
		<description><![CDATA[Just before July 4, HIGH WIDE &#38; HANDSOME launched a national digital campaign called “Flavorful Occasions” to help promote Arbor Mist as the drink of choice for summertime fun. Below is a “sizzle video” we created to get the sales force excited. Don’t let the numbers at the end fool you—in the brief time that’s [...]]]></description>
		<link>http://www.HighWideHandsome.com/2010/08/05/hwh-digital-campaign-delivers-for-arbor-mist/</link>
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