As part of MegaFood’s brand transformation, High Wide & Handsome created a new national advertising campaign to celebrate personal stories of the company’s fans and the benefits of its plant-powered products.
Building on the iconic “food stacks” that appear on the brand’s newly redesigned labels, we inserted personal mementos and videos from consumers into artistically composed towers made with the fruits and vegetables in MegaFood vitamins. The result: perfectly balanced storytelling sculptures that serve as visual metaphors for the way the brand's Blood Builder® iron supplements, its Men's and Women's One Daily multivitamins and its Baby & Me 2™ prenatal line harness the goodness of real food to support everyone’s unique journey.
Launched across programmatic display and video, CTV, social media and YouTube, the new campaign can also be seen here.
