Box of Mary's Gone Crackers Original Crackers.

Inspired by the devotion of the company’s employees, we baked up a fresh look and voice for Mary’s Gone Crackers based on a fabulously fitting new tagline:

Passionately, Unabashedly & Irrationally Obsessive About Crispy, Crunchy Snacks.

The campaign featured a cast of employees with very specific expertise.

Kelsey the Coordinator of Cracker Conveyance

Simon the Seed Sleuth

Matilda the Manager of Manufacturing Multitasking

Cameron the CEO of Cinnamon Sticks

We also designed the packaging for the new Cheezee and Kookie lines.

Two boxes of Mary’s Gone Cheezee in Cheese & Herb and Cheddar flavors against a background of orange crackers.

Three boxes of Mary’s Gone Kookies against a background of cinnamon sticks, chocolate chips, a honey stirrer, and various illustrations of flowers, kookies, and ingredients.

And managed everything from social media strategy and content creation to influencer marketing and brand partnerships.

Cheers!

4126 West Jefferson Blvd.
Los Angeles, CA 90016