RENEWED
BRANDS

TREE TOP

Logo, Packaging, Copywriting

“Maintain the feel of an established brand. Keep the fruit prominent. Make our farmers proud.”

Done, done and done.

Old and new Tree Top apple juice bottles, surrounded by cut and whole red apples.

Tree Top apple juice bottle against a background of whole and sliced red apples.

Tree Top Light Apple apple juice bottle surrounded by whole and sliced red apples and leaves.

Tree Top Light Apple Grape juice bottle against a background of red apples ad purple grapes.

Lineup of Tree Top products including bottles of juice, apple sauce pouches and apple chips with red and green apples on a green background.

MEYENBERG

Logo, Packaging, Copywriting

“Make our products more cohesive. Maintain the brand’s iconic purple palette. Modernize goat milk.”

Lineup of Meyenberg goat milk and butter with old packaging.

Lineup of Meyenberg goat milk products including goat milk cartons, cheese, and butter with new packaging.

KARMA

Logo, Packaging, Copywriting

“Redesign the logo for greater legibility. Make the brand feel more modern. Distinguish our three different product lines. Highlight the push-button cap.”

Bottle of Karma Berry Cherry water with old packaging.

Three bottles of Karma Berry Cherry probiotic water with new packaging. A thumb pushes down on the cap of the middle bottle.

Cap of a Karma Water bottle with instructions to push cap and shake well.

Bottom of a Karma Water bottle showing recycling instructions.

Lineup of five Karma CBD water bottles in different flavors.

REDWOOD
HILL FARM

Logo, Packaging, Copywriting

“Reinforce that goats are the source of our dairy (and our personality) while giving the brand a more premium, artisanal look.”

Redwood Hill Farm plain yogurt cup with old packaging.

Lineup of four Redwood Hill Farm yogurt cups in different flavors with new packaging.

Top of Redwood Hill Farm Plain yogurt cup with bio of goat “Mighty” Moonlight. Next to that is a spoonful of granola and a cup of white yogurt.

Tilted view of a Redwood Hill Farm yogurt cup with Since 1968, Crafted with Love in Sonoma County, CA line visible.

Two Redwood Hill Farm cups with illustrations of goats on the front. One cup is red and white, one is blue and white.

BRAND-NEW
BRANDS

COURTEOUS JERK

Naming, Logo, Packaging, Copywriting

As the handsome, pipe-smoking steer below opines, “Jerky was in need of a serious attitude adjustment.” So, we created a brand with a perfectly oxymoronic name and a ridiculously sophisticated menagerie of mascots.

Two wrapped sticks of The Courteous Jerk Beef jerky, one slightly ripped so you can see the jerky. This is next to a photo of the side of a stick showing the monocle-wearing mascot.

Side of Courteous Jerk stick showing a letter from the mascot to the consumer and listing the other available flavors.

Lineup of four Courteous Jerk sticks in different flavors.

Another view of three Courteous Jerk sticks showing off the animal mascots in fancy clothes and accessories.

TAILSPRING

Naming, Logo, Packaging, Copywriting

A logo that springs to life and a modern packaging system that jumps off the shelf.

Package of Tailspring Milk Replacer for Puppies with a brown and white puppy next to it against a light blue background.

Package of Tailspring Milk Replacer for Kittens with an orange and white kitten next to it against a light purple background.

Cans of Tailspring Milk Replacer for Kittens and Puppies on their sides against a blue background.

BRAND
EXTENSIONS

MARY'S GONE
CHEEZEE/KOOKIES

Naming, Packaging, Copywriting

We helped our favorite crispy, crunchy crackers launch two all-new crispy, crunchy snackers.

Two boxes of Mary’s Gone Cheezee in different flavors against a background of the orange crackers.

Three boxes of Mary’s Gone Kookies in different flavors surrounded by kookies, cinnamon sticks, chocolate chips, and a honey stirrer.

GUDETAMA X
TOP RAMEN

Packaging, Copywriting

Gudetama, the beloved “Lazy Egg” from Sanrio (the company behind Hello Kitty), became an irresistible, collectible character on limited-edition packs of Top Ramen.