Before and after photos of Tree Top bottles with a whole and sliced apple.

a package redesign that “POLISHED THE APPLE” to honor an iconic 60-year-old brand’s past and brighten its future.

the simple graphics stand out on shelf among a sea of cluttered white labels, while maintaining the authenticity of a farmer-owned company with unparalleled expertise.

Bottle of Tree Top apple juice surrounded by whole and sliced red apples.

Bottle of Tree Top Light Apple juice against a gray background with whole and sliced red apples and a few leaves.

Bottle of Tree Top Apple Grape juice surrounded by red apples and purple grapes.

MORE THAN
100 PRODUCTS across
3 categories

Various Tree Top products including juices, apple sauce and multipacks, surrounded by red and green apples.

Three Tree Top apple sauce pouches and an illustration of a winking apple.

Tree Top’s line of apple sauce pouches for on-the-go kids gave us the opportunity to have a little fun creating over 50 original illustrations.

Illustration of a breakdancing raspberry and a boombox.

Illustration of a smiling pineapple on a scooter.

Illustration of a strawberry playing guitar.

Illustration of a smiling blueberry character.

Backs of Tree Top multipacks with fun facts, cut out cards, and puppets.

Front of a Tree Top apple sauce multipack, an apple sauce pouch, and whole and silced red apples.

Illustration of a banana, strawberry, apple, and mango playing volleyball.

Cheers!

4126 West Jefferson Blvd.
Los Angeles, CA 90016